Finding a branding agency is hard work. This guide will provide you with the necessary tools to get your business to where it needs to be and hopefully help you find that perfect branding agency Melbourne for your company.
Experience trumps youth every time. Yes, new agencies are full of bright-eyed experts who still think they know everything about every aspect of the industry. Yes, a few master creatives whose expertise goes beyond their years. But let’s be honest for a moment: if they haven’t been in the business for very long, how can you be sure what they say is true? It’s not that experience is everything – far from it! Some of the best agencies have no formal training at all! Yet they still provide fantastic service simply because they’ve done it more times than anyone else. A good agency will deliver on time and budget more often than not.
Conducting Your Branding Campaign
Figuring out what kind of campaign you want to be conducted can be one of the most challenging parts of finding an agency. A lot goes into marketing, therefore knowing exactly what type of marketing you need is crucial when trying to find the right company for you. Do not overcomplicate this process; rather, pick 2-3 things that really matter most in running any successful marketing campaign or project, which are: design, management, and strategy.
Design – It’s all about the looks. A lot of branding agencies are skilled at using colors, shapes, illustrations, and other visual elements to capture their audience’s attention. What do you want your audience to feel when they see your brand? Will it be fun or serious? Traditional or modern? These are all aspects that need to be considered during design.
Management – The foundation of any successful campaign is organization. Branding campaigns can take months – even years – before they show results. Having an agency that can manage your project efficiently will ensure that you don’t end up wasting time and money once things get underway. Look for an agency that won’t keep changing its deadlines, working on multiple projects at the same time, or simply disappearing altogether.
Strategy – Successful branding agencies are always planning ahead for their clients. They should be able to show you proof that they know how to build a brand, not just create one. Look for an agency that can give you proof of past projects, either through testimonials or examples.
These should show that they know how to build brands, not just create ones.
After you’ve narrowed down your options to a few agencies you like based on the design, management, and strategy level of their previous work, it’s time for the next step. Interviews! This is one of the most important parts of finding an agency because there are so many things that can be uncovered during this process. If an agency makes the cut of being interviewed by you, then they will go through more rounds in order to get your final approval of them working together with your company.